Privacy & Cookies

Last updated 3 June 2026

This notice explains how ALX (alx.bjx) looks after your information when you visit our catalogue at alxcatalog.com. We have kept it plain and honest. We collect very little, and most of what follows is simply being clear about the small amount we do. ALX is the data controller. If you have any question about this notice or your data, email us at contact@alxcatalog.com.

What we collect

This site is a static catalogue. There are no accounts, no checkout, no payments, and no forms to fill in. The only action you can take is clicking an Inquire link, which opens your own email app so you can write to us. Because of this, we collect very little:

• Basic technical information when your browser loads the site, such as your IP address and browser type. This is handled by our host (see Hosting and security below).
• Analytics information, but only if you allow it (see Cookies and analytics below).
• Anything you choose to send us by email if you click Inquire (see Email below).

We do not build profiles of individual visitors, and we do not sell your data to anyone.

Cookies and analytics

When you first visit, you will see a cookie banner. Nothing optional is set until you choose. We use Google Analytics 4 with Google Signals, provided by Google Ireland Limited and Google LLC, to understand how the catalogue is used. We run it in Consent Mode v2, which means:

• If you click Allow, Google sets analytics cookies (named _ga and _ga_*) and advertising cookies. These let us see aggregate reports, including rough audience information such as age ranges and interests. This data is grouped and aggregated. It is never used by us to identify you as an individual. These cookies can last up to two years.
• If you click Decline, none of these cookies are set, you are not identified, and the catalogue works in exactly the same way.

Your choice is remembered in your browser’s local storage under the name alx-consent. That is a small setting saved on your device so we do not ask you on every visit. It is not a tracking cookie and it is not shared with anyone. The legal basis for analytics and advertising cookies is your consent. You can change your mind at any time (see Your rights below).

We also use the Meta Pixel, provided by Meta Platforms Ireland Limited. It loads when you open the catalogue and sets a cookie named _fbp. It records page views and when you click an Inquire link, so we can measure and improve any advertising we run on Facebook and Instagram. You can block it by declining cookies in your browser or by using a content blocker; clearing this site’s data removes the _fbp cookie.

Hosting and security

The site is hosted by Vercel Inc. (United States). To serve the site and keep it secure, Vercel processes technical request logs, which can include your IP address and browser type. This happens for every visitor and is necessary to run a website safely and reliably. The legal basis is our legitimate interest in serving and protecting the site. These logs are not used to profile or track you.

Instagram and Meta

Our site links out to our Instagram page at instagram.com/alx.bjx. There is no Instagram content embedded here, but we do run the Meta Pixel (see Cookies and analytics above), so browsing the catalogue can share page views with Meta. If you follow the link and visit Instagram, you are then on Meta’s platform, and Meta’s own privacy policy applies to what happens there. That is outside our control.

Email

If you click Inquire, your email app opens so you can write to us. Our inbox is provided by Proton Mail (Proton AG, Switzerland). When you email us, we process your email address and the content of your message for one reason: to read your inquiry and reply to it. The legal basis is that this processing is necessary to respond to a request you have made. We keep your message only as long as needed to deal with it and to keep a reasonable record of our correspondence.

International transfers

Some of our providers are based outside the European Economic Area:

• Google, Meta and Vercel process data in the United States. These transfers are covered by the EU-US Data Privacy Framework and, where appropriate, by standard contractual clauses.
• Proton is in Switzerland, which the European Commission recognises as providing an adequate level of data protection.

Your rights

Under the GDPR you have the right to:

• access the personal data we hold about you,
• ask us to correct it if it is wrong,
• ask us to erase it,
• object to processing based on our legitimate interest,
• withdraw your consent to analytics and advertising cookies at any time.

You can withdraw cookie consent yourself by clearing this site’s data in your browser, which removes the alx-consent setting and any cookies, or by emailing us at contact@alxcatalog.com and we will help. If you believe we have mishandled your data, you can complain to a supervisory authority. In France this is the CNIL (Commission Nationale de l’Informatique et des Libertés). You may also contact the authority in your own country.